A very interesting article sent to me by a reader (thanks Michelle!) about the new wave of designer children's clothing. The main focus of this blog is high fashion on a budget. Even though this article focuses on the crazy price tags of these designer duds, the article is also showing that there is a great interest on children's design and fashion more so than years ago. And even though most of us can't afford a $1200 tulle dress, we can emulate the style with finds from our cheaper stores. And in paying homage to my "mixing high end with low end" the girl on the right is wearing Burberry with converses- love it!
That Dress Is So Preschool
Lee Clower for The New York Times; photographed at shootdigital
"Now, children are the new accessory, as once-snooty brands line up to please conservative-minded millennials while they use tiny garments to strengthen their brand power in regions like Asia. Last year, Burberry sold $91 million in clothing for children — from newborn, including diaper bags covered in Burberry’s beige check, to early teens — for an increase of 23 percent over the previous year. Most of Burberry’s 12 free-standing children’s stores are in Asia and the Middle East.
Seemingly overnight, brands like Oscar de la Renta, Fendi, Marc Jacobs, Roberto Cavalli, Missoni, Milly and Phillip Lim moved into expanded children’s areas of stores, like the new one at Bergdorf Goodman. And while they haven’t exactly pushed aside traditional makers, like the Milwaukee-based Florence Eiseman and Rachel Riley, a British label, they are able to command attention, as well as those hefty designer prices."
Click here for the full article.